Headed the product management and marketing for Waiting: The 15-Year Anniversary Edition, a deluxe reissue of Thursday’s debut album. Collaborated with designer Shaun Durkan on art direction and packaging. Conceived the custom pocket packaging for the LP + 7″ vinyl set. Formulated an aggressive direct-to-consumer strategy that guaranteed Billboard chart placement though vinyl sales alone and sustained sales throughout the summer by implementing a successful “Summer Thursdays” campaign that gave fans the chance to buy a different limited edition Waiting-inspired lyric t-shirt (alone or bundled with LP or CD) for 24 hours every Thursday for five weeks.