Texas is the Reason

Planned and executed the integrated marketing campaign for the anthology reissue of my band Texas is the Reason’s 1996 album Do You Know Who You Are? and its accompanying sold-out world tour, including the growth and programming of the band’s social media communities, the production of a series of short documentary films for YouTube, targeted in-store retail marketing, creative direction for the band’s new visual identity, and collaborating with Grammy-nominated illustrator Jesse LeDoux on the official tour posters.