Primal Records

Launched a pioneering eCommerce platform for the sale of new and rare dance music vinyl, later expanding to include the development of a global record company specializing in 12-inch vinyl for DJs. Managed a seven-person team, overseeing all aspects of company branding, web development, sales, distribution, marketing, and direct-to-consumer fulfillment.

Released singles by Jay Tripwire, Lawnchair Generals, Fries & Bridges, Adam Collins, Midas, Wyatt Earp, and more.